Privacy & Cookie Policy

Date Policy last updated: 14 November 2025

  1. Introduction
  2. Categories of Personal Information We Collect, Including in the Past 12 Months
  3. Categories of Sources from Which Personal Information is Collected
  4. Specific Business or Commercial Purpose for Collection and Disclosure of Personal Information, including purposes in the past twelve months
  5. Categories of Third Parties to whom Personal Information is Disclosed, including disclosed in past twelve months
  6. Categories of Personal Information Sold or Shared in the Past 12 Months
  7. Categories of Third Parties to whom Personal Information was Sold or Shared
  8. Specific Business or Commercial Purpose for the Sale or Sharing of Personal Information
  9. Notice of Your Right to Opt-out of Sale/Sharing
  10. Collection of Data from Minors
  11. Other Information on How Pacsun Manages Your Personal Information
  12. Statement whether Pacsun Uses or Discloses Sensitive Personal Information
  13. How Long We Keep Your Personal Information
  14. How We Protect Your Personal Information
  15. Explanation of Your Rights Under Various Laws
  16. Explanation of How You Can Exercise Your Rights and What to Expect in the Process
  17. Use of AI Tools
  18. Cookies and Other Tracking Technologies
  19. Automated-Decision Making Tools
  20. Personal Mobile Phone Information
  21. Financial Incentives
  22. Value of Consumer Data
  23. Online Contests and Sweepstakes
  24. Making Purchases
  25. Electronic Subscriptions
  26. Updating Your Information and Preferences
  27. Contact for Questions About Pacsun Privacy Policy

Introduction

Pacific Sunwear of California, LLC ("Pacsun," "we," "us," or "our) values its relationship with you, and your privacy is important to us. This Privacy and Cookies Policy describes what personal information we may receive in connection with your use of Pacsun’s Website, (“Pacsun.com” or “Pacificsunwear.com”) (collectively, the “Website”), the Pacsun App for your mobile device, and its Services (as defined in our Terms of Use), how and why we receive it, your rights and options, and the efforts we make to safeguard it all. For a full discussion of your Privacy Rights, please see the section of this policy entitled Explanation of Your Rights Under Various Laws. That section provides information regarding the rights afforded to European Union and certain US state residents under the law in those respective jurisdictions and the mechanisms under which residents may exercise their rights.

When you provide personal information to Pacsun, you agree to provide only true, accurate, current, and complete information.

This Privacy Policy covers Pacsun’s processing as data controller or business as defined by the California Consumer Privacy Act (CCPA) of your personal information, including information we receive when you use Pacsun’s Services or share information with any of Pacsun’s business partners. Please take a moment to familiarize yourself with this policy and contact us if you have any questions.

If you are an applicant for employment with Pacsun, please see our Applicant Privacy Notice.

From easy navigation through our Website to offering suggestions based on your shopping interests, our goal is giving you an optimal shopping experience. In so doing we sometimes partner with businesses with whom we share your personal information. Some of our business partners may share your personal information with their partners in order to fulfill the business purpose for which we engaged them. Our business partners and any partner which they may utilize are required by contract to only use your personal information for the limited purpose for which our business partner was engaged. We recognize that not everyone wants their personal information shared. The laws in some states allow for their residents to opt out of sharing their personal information. We are making that option available to all of our customers within the United States, regardless of your state of residence. Please see the section of this policy entitled Explanation of How You Can Exercise Your Rights and What to Expect in the Process.

We also may partner at times with other retail businesses to offer you Pacsun products. These partners offering Pacsun products in their stores or on their Websites are not under the control or direction of Pacsun. You should review their Privacy Policy which governs those businesses.

We may provide links or content which takes you from the Pacsun webpage to business partner’s site to complete purchases through certain payment providers, experience games, or promotions. The landing page for those sites is controlled by the business partner. Please refer to the Privacy Policy for the partner’s site to which you are directed.

This policy replaces all previous disclosures we may have provided to you about our privacy practices. We reserve the right to change this policy, at any time. Any changes to this policy will become effective upon posting of the revised policy on Pacsun’s Website. If there are material changes to this policy or our privacy practices, those become effective by posting the updated policy with the new update date on the Pacsun Website, and we will seek your consent where and when required.

Categories of Personal Information We Collect, Including in the Past 12 Months

For customers and visitors to our site and stores, we may process the following categories of personal data as evidenced by our processing of these categories of personal data collected in the past twelve months:

  • Identifiers: such as your real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name
  • Personal Information: such as your name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, education, employment, employment history, bank account number, credit card number, debit card number, gift card, rewards program, and coupon code information, or any other financial information
  • Characteristics of Protected Classification under California and federal law: such as age or race, national origin
  • Commercial information: such as records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
  • Internet or other electronic network activity: information may include, but is not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet Website application, or advertisements.
  • Geolocation information: such as “Bill To” address, location information (continent, country, region, state or province, zip code, city, store vicinity, and “Ship To” address
  • Audio, Visual Information: such as video and images from in-store cameras and audio messages, or as may be provided by you for use with AI tools.
  • Professional or employment-related information: may include Professional or employment-related information as provided by employees and job applicants.
  • Inferences drawn from any of the information identified above: may be used to create a profile about our visitors reflecting the visitor’s preferences, characteristics, behavioral, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
  • Sensitive Personal Information: such as your social security, driver’s license, state identification card, account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, precise geolocation.

Use of Biometric Data: We do not collect nor process biometric identifiers for identification purposes.

Categories of Sources from Which Personal Information is Collected

Personal information about you may be obtained from:

  • You: We collect information directly from you, whenever you: make a purchase or return merchandise through our on-line eCommerce store; visit or return merchandise to a physical store; contact us with questions or comments; submit a product rating and/or review; enter our contests or sweepstakes or contests or sweepstakes we are affiliated with; consent to receive our promotional emails, or communicate with us; save items to or add to your shopping bag; create a Pacsun account; respond to a survey or questionnaire, engage or participate in customer or market research; navigate our Website and click on features or products; interact with AI Tools; upload an image; interact with Pacsun Community Forum, contact Customer Service; apply for a job; or fill out any forms on our Websites.
  • Your Device or Browser: Unless you have Global Privacy Controls enabled, your device or browser automatically discloses and we collect certain information, including your Internet Protocol (IP) address, when you visit our Website, interact with our Social Media pages or online advertising, or open our emails. Additionally, we or third parties with whom we work may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies. For more information, please see “Cookies and Other Tracking Technologies” section below.
  • Third Parties: We work with third parties who provide services to us or to you, like analytics, advertising, shipping and fulfillment, and technology companies. These third parties share information they have collected with us. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices. Your information may also be shared with us by others, such as your friends and family, when they use a service on our Platforms; for example, by sending you an E-Gift Card or shipping an order to your address.
  • Social Media Platforms: Social media platforms may share your information with us through features such as, plugins, widgets and/or other tools used by those platforms and networks that may result in your information being disclosed to us from that social media platform. You may learn how social media platforms collect and use your information by reviewing their privacy notices.
  • Cookies: Pacsun uses cookies (small files stored on your device or browser), pixel tags (tiny graphic images embedded in a website or email), and other similar technologies to automatically collect information when you visit or interact with our Platforms, or interact with our emails. For a full discussion of our use of Cookies, please see the Cookies and Other Tracking Technologies section below.

Specific Business or Commercial Purpose for Collection and Disclosure of Personal Information, including purposes in the past twelve months

We may collect and process your personal information for the following purposes as a result of the contractual or pre-contractual relationships between you and us:

  • to process your online shopping on our Services, including to implement transactions and to maintain details of your order history;
  • to contact you and provide you with the products, services, information and/or assistance you request;
  • if you are an employee or contractor, to manage the work relationship and provide compensation and benefits;
  • to manage your electronic subscriptions;
  • to manage your participation in sweepstakes, games, and contests in which you have chosen to participate; and
  • to address your claims resulting from the performance of agreements between you and us.

Moreover, we also may collect and process your personal information for the following purposes:

  • to provide you with suggestions and information with which you may be interested;
  • to make and display advertisements and to measure or understand the effectiveness thereof (including but not limited to targeted advertisements); and
  • for implementing business analysis

We also may collect and process your personal information for the purposes identified below, which are required in order for us to pursue our legitimate interest:

  • to ensure that the information and content available on our Services is presented in an effective manner;
  • to improve the clothes we design and/or manufacture, so as to better meet market expectations, and to improve our online platform so that it is easier to use;
  • to protect the integrity and operation of our Services, and for internal operations, including troubleshooting, data analysis, testing, research and service improvement;
  • to make you aware of any changes to our Services;
  • to bring or defend legal actions to protect your safety or rights or the safety or rights of Pacsun or others; and
  • to comply with requests from authorized law enforcement authorities.

Categories of Third Parties to whom Personal Information is Disclosed, including disclosed in past twelve months

The categories of Third Parties to whom your Personal Information may be disclosed includes:

  • Business Communications and Collaboration Tool Provider,
  • Data Analytics Provider,
  • Data Storage Service Provider,
  • Employees’ compensation and benefits providers,
  • Internal communications providers,
  • Payment Processor,
  • Ad Network Provider,
  • AI Tools Provider,
  • Sales and Marketing Tool Provider,
  • Product Infrastructure Tool Provider,
  • Product Engineering and Design Tool Provider,
  • Order Fulfillment Vendor,
  • eCommerce Vendor,
  • Finance and Accounting Tool Vendor,
  • Social Media Networks (such as TikTok, YouTube, Instagram, etc.),
  • Security Tools Vendor,
  • Government Entities

Categories of Personal Information Sold or Shared in the Past 12 Months

Pacsun does not sell Personal Information. We share Personal Information with certain Businesses with which we have a financial relationship in order to provide merchandise and services to our customers. We also share personal information of our employees and non-employee contractors in order to provide payments, benefits, and other work-related purposes. Some of these businesses may require consumers to directly input their personal information in order to fulfill that business’ service to Pacsun, e.g. consumers input personal information and sensitive personal information directly with a payment processing vendor or, recording of your customer service dialogue with our customer service vendor to enhance your service experience. In each of those instances the third-party business is contractually required to limit its processing personal information to those purposes for which it was engaged by Pacsun.

Pacsun also shares your personal information for purposes of focused advertising, and bringing you product that most closely resemble your shopping preferences.

The categories of Personal Information shared may be:

  • Identifiers
  • Personal Information
  • Commercial
  • Geolocation
  • Internet or other electronic network activity information
  • Professional or employment related information
  • Information drawn from information gained above

Categories of Third Parties to whom Personal Information was Sold or Shared

We do not sell your Personal Information including to Data Brokers. The categories of Third Parties with whom your Personal Information may be shared includes:

  • Business Communications and Collaboration Tool Provider
  • Data Analytics Provider
  • Data Storage Service Provider
  • Employees’ compensation and benefits providers,
  • Internal communications providers,
  • Payment Processor,
  • Ad Network
  • Cookies Provider
  • Sales and Marketing Provider
  • Product Infrastructure Provider
  • Product Engineering and Design Provider
  • Order Fulfillment Vendor
  • eCommerce Vendor
  • Payment and employment benefits providers,
  • Finance and Accounting Provider
  • Social Media Networks (such as TikTok, YouTube, Instagram, etc.)
  • Security Tools Provider

Specific Business or Commercial Purpose for the Sale or Sharing of Personal Information

Pacsun relies on third-party vendors to provide support and assistance for our Services and products. We may disclose your personal information with such third parties in order to help us conduct our business with you and to provide you with the best possible products and services. We may contract with various third-parties in furtherance of this goal, including but not limited to payment processors, Website hosting partners, banks, cookie providers, and others.

We also work with advertising, marketing, and analytics partners to serve ads on this or other sites, using information collected through the use of industry standard technologies such as cookies, web beacons, and pixel tags. These entities may receive information about you over time and across different Websites when you use our Services.

Notice of Your Right to Opt-out of Sale/Sharing

You have the right to Opt-out of Pacsun sharing your information with Third Parties. Pacsun recognizes Opt-Out Preference Signals (OOPS), also known as Universal Opt Out Mechanisms, (UOOM), or Global Privacy Controls (GPC), which is a configuration you can make in your browser that communicates with our Website. Depending on your browser provider, you may be able to automatically Opt-out of processing your Personal Information within your browser’s settings. Multiple browsers, including Brave, DuckDuckGo and Mozilla’s Firefox, provide a GPC built-in setting. For certain other browsers, users can download a browser extension. If your browser does not allow for OOPS, the easiest way to Opt-out of our sharing your personal information with Third Parties is to use the “Do Not Sell/Share my Personal Information” signal linked here. If that is not convenient, you may also submit a request to opt-out by submitting a Personal Information Request. You may also call us at 1 (877) 372-2786.

Collection of Data from Minors

Ages 13-17

We do not have actual knowledge that we sell or share the personal information of anyone under 18. If someone over 13 and under 18 wishes to provide Pacsun with Personal Information, participate in our providing personal advertising, or to participate in our services, we provide an email address link for that person to Opt-In. Please Opt-in at [email protected]. You may Opt-out at any time by submitting a Personal Information Request. You may also call us at 1 (877) 372-2786.

Ages Under 13

We do not knowingly collect, maintain, or use Personal Information from children under 13 in the U.S., or the equivalent age in other jurisdictions (such as 16 in the EU), without receiving parental consent. No part of our Platforms is directed to children under the age of 13. Users must be at least this age to access, use, or register for the Services. However, it is not possible for us to prevent someone from misrepresenting their age to gain access to our site. If we learn that we have collected the personal information of children under 13 without first receiving verifiable parental consent, we will take prompt steps to delete such information and terminate the child’s account.

If you are under the age of 13, before accessing our site or providing us with your Personal Information, you must first provide us with a signed written consent from your parent, which can be provided to us at [email protected].

If you are a parent and you think we have inadvertently collected personal information from your child who is under 13, without your consent you may email us at [email protected] to delete this content from the Services.

Other Information on How Pacsun Manages Your Personal Information

If Pacsun is sold to or merges with another company, or declares bankruptcy, some or all of the personal information collected about you may be transferred to a third-party as a result of the transfer of assets, subject only to agreement by the acquirer that the personal information will be subject to the same or substantially similar privacy protections as those established by this Privacy Policy. The acquirer will be obligated to honor your election not to sell or share your personal information.

Pacsun collaborates with government agencies and security organizations to prevent fraud and fraudulent use of your information, including your personal information. During fraud prevention investigations, we may share information, including your personal information, with the agencies that assist us, as permitted and/or required by U.S. law. We also may share your information to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a subpoena or in response to public authorities to meet privacy, national security, or law enforcement requirements.

Except as otherwise provided in this Privacy Policy, we will only share your personal information with the categories of third parties and service providers described in this Privacy Policy unless we have irreversibly removed any information from which you could be identified, directly or indirectly.

We may collect, use, transfer, and disclose de-identified information which cannot be re-identified and other non-personal information for any purpose, including providing it to other parties for marketing, advertising, or other uses.

Statement whether Pacsun Uses or Discloses Sensitive Personal Information

Pacsun does not use nor disclose Sensitive Personal Information except for those purposes allowed under California Civil Code §7027 (m), e.g. provision of goods and services, prevent, detect, and investigate security incidents, to resist deceptive, fraudulent, or illegal acts, to ensure the physical safety of natural people, to perform services on behalf of Pacsun, to maintain the quality and safety of Pacsun’s products and services, or to collect and process sensitive personal information in instances in which the processing is not for the purpose of inferring characteristics about our consumers.

How Long We Keep Your Personal Information

Pacsun retains personal information for the length of time necessary to fulfill the purpose for which it was collected and for so long as it is needed to continue providing its services. When we no longer have a legitimate business purpose to retain your Personal Data, or when you request that we delete your personal data (except pursuant to one of the exceptions noted in this Policy), we will remove your Personal Data from our systems and records and direct our service providers to do the same, that may include taking steps to anonymize it so that you can no longer be identified from it. However, please note that if you make a request to delete your information and then subsequently revisit our Website and provide your information again to us for a particular purpose, we will retain your information as stated herein.

How We Protect Your Personal Information

Protecting your personal information is important to us. We use industry standard technology to protect the security of your personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Outages, attacks, human error, system failure, unauthorized use, or other factors may compromise the security of user information at any time. As a result, while we are committed to protecting your personal information and using reasonable practices in doing so, we cannot 100% ensure or warrant the security of any information transmitted to us.

Explanation of Your Rights Under Various Laws

Rights of European Union Residents

Residents of the European Union are entitled to access the personal information we keep about them, ask for the modification of such information, and receive such information in a structured and standard format. Residents of the European Union also may ask us to erase their personal information or restrict us from processing it. A resident of the European Union has the right to object to processing of their personal information. As permitted under European Union law, a resident’s request for erasure and objection to processing of their personal information may be subject to certain restrictions. To exercise such rights, please Contact Us. Residents of the European Union also have the right to lodge a complaint with a local regulatory authority about how their personal information has been processed.

Rights Under US States Privacy Laws

In addition to the rights you have under our Privacy Policy, residents of certain states have additional rights reserved for citizens of those states. Pacsun has decided to allow all its customers and other persons in the US to make the same privacy requests, which we call Personal Data requests, regardless of where you reside and regardless whether your place of residence affords you the legal right to make such requests. Pacsun reserves the right to discontinue this policy at any time, and at its sole discretion, and to limit Personal Data requests to only those residents of those jurisdictions with privacy laws affording the applicable rights.

Below is a synopsis of your rights under specific state privacy laws. You may exercise these rights as described in this Privacy Policy. We will endeavor to honor your requests unless such a request conflicts with certain lawful exemptions under states’ consumer privacy laws.

If you live in California, Colorado, Connecticut, Delaware, Indiana (commencing 1/1/2026), Iowa, Kentucky (1/1/2026), Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island (1/1/2026), Tennessee, Texas, Utah, and Virginia, you have certain rights afforded to you under the laws of those states. Under the laws of your state, we are required to provide information about how we collect and process your personal information. You saw those disclosures above in this Privacy Policy.
Below is a compilation of your rights in the states listed above, as well as an explanation as to how to exercise those rights. Because of variations among the state laws, some states may recognize certain limitation on those rights in your state, however, we will honor your request to the full extent available.

Your Rights under States Privacy Laws

  • Right to Know and Access – the right to know what personal information the business has collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to which the business discloses personal information, and the specific pieces of personal information the business has collected about the consumer. This right is limited to the extent such confirmation or access would require the controller to reveal a trade secret. The easiest way to submit a request to confirm is by submitting a Personal Information Request. You may also call us at 1 (877) 372-2786.
  • Right to Correct – the right to correct inaccuracies in the consumer's personal data, taking into account the nature of the personal data and the purposes of the processing of the consumer's personal data. The easiest way to submit a request to correct is by submitting a Personal Information Request. You may also call us at 1 (877) 372-2786.
  • Right to Delete – the right to delete personal data concerning the consumer, subject to certain exceptions. The easiest way to submit a request to delete is by submitting a Personal Information Request. You may also call us at 1 (877) 372-2786.
  • Right to Opt Out of Sale or Sharing – the right to opt out of the processing of personal data concerning the consumer for purposes of: targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer. The easiest way to submit a request to opt-out of sale or sharing is by submitting a Personal Information Request. You may also call us at 1 (877) 372-2786.
  • Right to Data Portability – the right to obtain a copy of the consumer’s personal data processed by the controller in a portable and, to the extent technically practicable, readily usable format that allows the consumer to transmit the data to another controller without hindrance, where the processing is carried out by automated means, provided we shall not be required to reveal any trade secret. The easiest way to submit a request for a copy of your personal data is by submitting a Personal Information Request. You may also call us at 1 (877) 372-2786.
  • Right to Provide Affirmative Consent – We cannot process your sensitive data, your sensitive data inferences, or use your personal data for certain purposes without your affirmative consent. “Sensitive data” means personal data that includes (A) data revealing racial or ethnic origin, religious beliefs, mental or physical health condition or diagnosis (including pregnancy), financial information, which shall include a consumer’s account number, account log-in, financial account, or credit or debit card number, in combination with any required security code, access code, or password that would permit access to a consumer’s financial account, sex life, sexual orientation, status as transgender or nonbinary, national origin, citizenship or immigration status, (B) the processing of genetic or biometric data for the purpose of uniquely identifying an individual, (C) personal data collected from a known child, or (D) precise geolocation data. “Sensitive Data Inference” or “Sensitive Data Inferences” means inferences made by a Controller based on Personal Data, alone or in combination with other data.
  • Right to Limit Use of Sensitive Personal Information – California permits you to limit the use of your sensitive personal data if used for purposes not allowed under California Civil Code §7027 (m). Pacsun does not use nor disclose Sensitive Personal Information except for those purposes allowed under California Civil Code §7027 (m), thus this right does not apply. If our practices change, we will so note in this policy and provide means for you to limit the use of Sensitive Personal Information.
  • Right to Non-Discrimination - The fact that you have elected to exercise these rights will have no adverse effect on the price and quality of our goods or services.
  • Right to Appeal – if we deny your request, you may appeal the denial within 45 days from receipt of our decision on your request. You may submit an appeal by calling this toll-free number at (877) 372-2786 or [email protected]. If your appeal is denied, you may contact the Attorney General of your state to submit a complaint or express your concerns.

Explanation of How You Can Exercise Your Rights and What to Expect in the Process

The laws of the states within the United States varies as to what, if any privacy rights, are afforded to their residents. In recognition of this fact, if you are a US resident, Pacsun has decided to allow all its customers and other persons in the United States to make the same privacy requests, which we call Personal Information Requests, regardless of where you reside and regardless whether your place of residence affords you the legal right to make such requests. Pacsun reserves the right to discontinue this policy at any time, and at its sole discretion, and to limit Personal Information requests to only those residents of those jurisdictions with privacy laws affording the applicable rights. The easiest way to submit a request to exercise your rights is by submitting a Personal Information Request. You may also call us at 1 (877) 372-2786.

Except with respect to Requests to Opt-Out of the Sale or Sharing of Personal Information, Pacsun will verify the person’s identity before complying with any such requests. For your request, we will verify your identity by asking you to log in to your account if you have one with us. Or if you do not, we may ask for your email address, order numbers of previous orders, or other information we think would allow us to verify your request. For all requests, Pacsun will verify a person’s identity by matching the person’s name, email address, and telephone number with its existing records. To verify certain requests related to your Personal Information, Pacsun may require a signed declaration under penalty of perjury that the requestor of the information is the person to whom the personal information requested belongs. In submitting requests in which the tab on the webform indicates “Requires Affidavit”, please download and complete the Identity Attestation Affidavit provided. Please attach the Identity Attestation Affidavit with your request when you submit your request. If an Identity Attestation Affidavit is not included in a request in which one is required, it will delay processing your request. Therefore, after receiving a request for or in relation to personal information requiring an Identity Attestation Affidavit, Pacsun will contact the requesting person to obtain the signed affidavit. If Pacsun cannot verify a person’s identity from the information already in its existing records, Pacsun may request additional information from the person which will only be used for the purposes of verifying the identity of the person seeking to exercise the privacy options outlined here and for security or fraud prevention purposes. Pacsun will inform the person if it is unable to verify the person’s identify.

Upon verifying your identity, we will proceed with honoring your Personal Information Request promptly, subject to any legal restriction on Pacsun honoring it.

You may elect to have an Authorized Agent submit a Personal Information Request on your behalf. We will honor your representative’s request in the same manner and only after we verify your identity to ensure the request is yours. To use an authorized agent, you must provide the agent with signed authorization. In addition, you may be required to verify your own identity with Pacsun and or directly confirm with Pacsun that you authorized the agent to submit the Personal Information Request on their behalf. Pacsun may deny a request from an agent that does not submit proof that they have been authorized by you to act on their behalf. Such requirements, however, will not apply where a person has provided the authorized agent with power of attorney pursuant to the law of their state of residence.

To use an authorized agent, you must provide the agent with signed permission to submit the request. An authorized agent should submit requests to [email protected] and should include proof of signed permission from the underlying data subject to submit the request. An authorized agent may also call our toll-free number, (877) 372-2786 to submit a request. We may deny a request from an agent that does not submit signed permission demonstrating that it has been authorized by the data subject to submit the request.

Use of AI Tools

We utilize or leverage a variety of technologies, including artificial intelligence or machine learning tools (AI Tools) to enhance your navigation of our Website, provide enhanced search results, facilitate our customer service live chat experience, and improve your shopping choices. The AI tools offered on our Website are features powered by experimental artificial intelligence technology that are continuously being developed and improved. AI Tools allow you to enter certain information and receive generated content in response ("AI Response"). Some of these are generative based AI tools that combine contextual and behavioral insights to provide you with enhanced recommendations. These tools may collect, process, and store information you provide in using the tool as well as information gathered based on your search and browsing activities on our site. By using AI Tools provided on our website, you acknowledge and agree: 1) to use AI in a responsible manner and in compliance with all applicable laws and our Terms of Use 2) not provide any personal information about you or others, 3) that you are engaging with a Service Provider that will receive information you provide the AI Tools and that its affiliation with Pacsun is limited to the contractual terms to which it agreed to in making the AI Tools available to you. You acknowledge that when you use the AI Tools, you are subject to the terms and conditions of the Third-Party Service Provider, and Pacsun is not responsible or liable for your use of the AI Tools or your reliance on any AI Response. 4) that the AI Tools may in some instances provide an AI Response that is inaccurate, inapplicable, or inappropriate. You understand that AI Responses are intended to be suggestions for your consideration only and you agree that you will exercise reasonable discretion and judgment before relying on any AI Response. Pacsun makes no representation concerning, and does not guarantee the reliability, appropriateness, completeness, applicability, or accuracy of, any AI Tools or any AI Responses. An AI Response does not necessarily represent the opinion, comment, content, or recommendation of Pacsun. 5) that Pacsun claims no ownership rights in any AI Response, other than with respect to any of our Content that may be referenced in or linked to an AI Response. To the extent you retain any rights in the AI Response, such rights shall be considered User-Generated Content. User Generated Content includes photographs, videos, comments, and other material which you may be permitted to upload or post on our Websites. If you upload images, videos, post comments or other text, you confirm you are at least 18 years old or have provided us with affirmative consent if you are between 13 and 17 or have provided us with your parent/guardian's written permission if under 13, as required by our Collection of Data From Minors section above.

If you use AI tools not found on our website for search, such as Microsoft’s Copilot, Google Gemini, or browser-based AI tools, you may be presented with Pacsun products as responsive to your query. In using these tools, your shopping experience occurs within that tool’s environment with Pacsun’s contribution being to deliver the purchased products to you. You acknowledge that when you use these AI Tools, you are subject to the terms and conditions of the Third-Party Service Provider, and Pacsun is not responsible or liable for your use of the AI Tools or your reliance on any AI Response. In those instances, the privacy policy for the website within which the AI tool is hosted should be referenced for questions of how that site is processing your personal information.

Please report any problems with any AI Tools or any AI Response by contacting Pacsun by submitting a Personal Information Request.

We may use session replay technology to track or record your activity on our Website for the limited internal purpose of troubleshooting and maintaining our Website and improving your experience.

We do not track or collect information regarding video content which you may view on our Website. Any information processed regarding video content is strictly for system improvement and analytics. No personal information is collected.

Cookies and Other Tracking Technologies

Cookies are data files saved to your computer’s hard drive when you visit a site. A “session cookie” expires immediately when you end your session (i.e., close your browser). A “persistent cookie” stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. These “persistent cookies” remember your preferences and provide a richer experience.

Cookies and Opt-Out Preference Signals: We use session and persistent cookies, either directly or through a third-party partner, as well as other tracking technologies (including but not limited to pixel tags and web beacons). Certain cookies are strictly necessary or required in order for our website to properly operate. These cookies are needed for security purposes and to facilitate the dialogue between your browser and our website.

Cookies enable us to operate our Services as you have requested, and facilitate your browsing and the use of our Services, so that you enjoy a seamless experience (e.g., we will remember your preferred language and will display the content of our Services accordingly). Please note that we use cookies to carry out traffic and business analytics as well as statistical activities. Our use of these tools enables us to understand how you use our Services and improve them, as well as to provide you with focused advertising.

When you first arrive on our Website, you will see our cookie banner. You must make an election to either “Accept All” cookies or “Reject All” except necessary cookies before proceeding on our Website. When you “Accept All” you consent to our use of cookies and all other tracking technologies described in this policy. After you make this election, we will remember your election on that browser for ninety (90) days unless you clear cookies within your browser settings. If you clear cookies or use a different device or browser, you will be presented with the cookie banner and must make your election anew. You may also change your cookies election by going “Cookies Preference” in the footer of our webpage.

Additionally, Pacsun recognizes Opt-Out Preference Signals, also called Universal Opt-Out Mechanism, or Global Privacy Controls(GPC). Multiple browsers, including Brave, DuckDuckGo and Mozilla’s Firefox, provide a GPC built-in setting. For certain other browsers, users can download a browser extension. If your browser is one which has this functionality and you have activated this feature, only required cookies will load and you will not see our cookie banner. Similarly, if you are using the Pacsun App from an iOS mobile device and have “Tracking” disabled in your “Privacy & Security” setting, only required cookies will load and you will not see our cookie banner. However, if you turn cookies off, you won’t have access to many features that make your site experience more efficient, and some of our Services will not function properly.

If you consent to our use of cookies but later wish to opt out, you may do so at any time through your browser settings, which allow you to delete the cookies that have been set and change your browser settings to block all or part of any further cookies. Alternatively, you may manage cookies by clicking the “Cookies Preference” tab at the footer of the Pacsun page.

Tracking Technologies We employ certain tracking technologies to ensure that our Website functions as it is intended and that you have a positive experience. Most of our trackers are either “strictly necessary” meaning that those are crucial for our Website’s operation, or “functional” meaning that these enhance our Website and remember your preferences on our site. We also use tracking technologies to identify your interests based on your searches on our Website and pages you visit. You may opt out of these trackers, but our Website may not function properly for you. For a list of our trackers and their purpose, please contact us at [email protected].

Pixels, Web Beacons, Google Analytics, and other technologies: We also work with advertising, marketing, and analytics partners, including but not limited to Google, Meta and TikTok. These partners may use cookies, web beacons, pixel tags, and other storage technologies to collect or receive information from our Website and elsewhere on the Internet. Web beacons, also called Web Bugs or Pixel tags are a small clear graphic image which is loaded on a web page or an email. It is used to analyze viewing of a webpage or email. These Beacons or Pixels are used for such things as to count on-line ad impressions or to understand the effectiveness of an ad campaign. These also may be used in conjunction with cookies which attach to your device and track your activity across various Websites. These technologies record your visit and interaction with our Website and other online visits. We use that information to provide measurement services, target and deliver ads, or to serve ads on this or other sites, using information collected through the use of industry standard technologies such as cookies and pixel tags. These partners may receive information about you over time and across different Websites when you use our Services. Our corporate affiliates also may receive your personal information when you use our Services.

We may use a third party such as Google Analytics to help us gather and analyze information about the areas visited on our Websites (such as the pages visited, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the site. These third parties may use cookies and other tracking technologies. For more information about Google Analytics or to prevent the storage and processing of this data (including your IP address) by Google, you can download and install the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. You can also obtain additional information on Google Analytics’ data privacy and security at the following links:

Automated-Decision Making Tools

We use automated decision-making tools or processes for security and in order to prevent misuse of our Website and to prevent fraud when you purchase via our Website. This may lead to a refusal of the transaction. Should you not agree with this refusal, please contact our customer service department.

Personal Mobile Phone Information

Except as necessary to provide you with requested mobile messaging, as required by law, to avoid liability, or to protect our rights or property, we will not disclose your Personal Mobile Phone Information to any persons or entities outside of our company, nor lease, license, rent, transfer, disclose, disseminate or otherwise grant access to such information.

Financial Incentives

Information regarding financial incentives offered by Pacsun is provided below. Note that certain US state law requires that Pacsun reference specific categories of personal information collected, shared, and sold. Pacsun does not sell your personal information. We may collect, or share only certain pieces of personal information described in a given category and do not collect or, share other pieces of personal information not specifically described in each category.

Pacsun offers a couple of ways to get advance notice of new products, promotions, and sales: signing up to receive emails and SMS communications and Pacsun Rewards. The following describes each approach, its benefits and costs.

When you sign up for Pacsun email and SMS communications, you agree to receive targeted advertising that is based on your preferences and interests. The benefits you receive for providing your Contact information, name, mobile phone number, and email address, include superior pricing, level and selection of goods or services. The following third parties may receive your personal data: analytics providers, third-party advertisers, and other merchants. Our partner in providing email and SMS communications is Cordial.

Signing up for Pacsun email and SMS communications provides advanced notice of sales and special promotions. We do our best to determine your location based on previous order history and IP address. If we don't have order or location data, we rely upon the area code of your phone number to determine your location. Alerts will be sent based on that information although this may vary from your actual location. For additional details please visit: Terms of Use and FAQs

You may sign up or opt-in through a pop-up on our Website leading you to a landing page where you can submit your mobile phone number or through opt-in link hosted on the Pacsun Website. For more information regarding opt-in a customer can call our customer service number at (877) 372-2786.

You have the right withdraw or opt out from the financial incentive at any time. To do so, you can text STOP to any message from Pacsun SMS message, click the unsubscribe link in any Pacsun email, fill out a Personal Information Request form found in the footer of our Website: https://www.pacsun.com/ccpa-request-form, or our call customer service number at (877) 372-2786.

Your other opportunity to take advantage of early notice of products and promotions is through Pacsun Rewards. When you sign up for Pacsun Rewards, you agree to receive targeted advertising that is based on your preferences and interests. The benefits you receive for providing your Contact information, name, mobile phone number, email address, payment account information, and birthday, include rewards points, superior pricing, level and selection of goods or services. The following third parties receive your personal data: analytics providers, third-party advertisers, payment processors, and other merchants. Our partner in providing the Pacsun Rewards program is Salesforce, Inc.

By signing up with their name, email address, postal address, mobile phone number, information regarding shopping tendencies, and a birthdate, members in the Pacsun Rewards Program can earn points with every purchase and by completing certain activities. In particular, members can earn 125 points and they will receive a $5 reward off their next purchase. Members also receive a $5 reward for signing up.

Signing up for Pacsun Rewards provides advance notice of sales and special promotions. We do our best to determine your location based on previous order history and IP address. If we don't have order or location data, we rely upon the area code of your phone number to determine your location. Alerts will be sent based on that information although this may vary from your actual location. For additional details please visit: Terms of Use and FAQs

You may enroll in Pacsun Rewards on the enrollment page on our Website or in-store. For more information regarding opt-in a customer can call our customer service number at (877) 372-2786.

You have the right to withdraw from the financial incentive at any time. If you opt-out of processing your personal data, you will not receive the benefit of our reward program as Pacsun must have your information in order to provide you the services. To opt-out, fill out a Personal Information Request form found in the footer of our website: https://www.Pacsun.com/ccpa-request-form , or our call customer service number at (877) 372-2786.

Value of Consumer Data

$0.14 per record

The expenses related to the collection of the above consumer data consist of labor costs, software costs, and vendor costs. We follow a method that systemically calculates the value of data: 1) identify types of data, 2) segment data sets, 3) assess date quality, 4) determine data demand, 5) analyze business impact, 6) quantify the contributions of consumer data in terms of revenue generation, cost savings or efficiency improvements. 7) We explore different monetization opportunities for consumer data, including third parties, partnerships or enhancements to products and services. 8) Estimate the potential revenue impact, 9) factor in costs and risks and 10) apply valuation models to estimate the value of consumer data.

Pacsun believes that the financial incentives it offers are reasonably related to such consumer data values because Pacsun has learned from previous experience that the expenses are required to collect that consumer data as part of the incentive programs, and the incentive programs help drive consumer sales and revenue.

Online Contests and Sweepstakes

We're always throwing down new, fun online contests and sweepstakes at Pacsun. Enter, you could win!

Most sweepstakes and contests are open to U.S. residents age 13 and older, If you are over this age, but under the age of majority in your state, make sure you get your parent’s permission before entering any personal info, as stated in the Collection of Data From Minors above.

To enter a given sweepstakes or contest, you may need to provide certain information to us, including personal information. If you are one of our winners, we'll use this information to contact you. Contest sponsors may utilize your info based on which opt-in(s) you have selected on the sweepstakes or contest entry pages.

Making Purchases

We guarantee you will only pay for authorized items that you have ordered.

You will have the option of saving certain information, including your personal information, in our system for your convenience with respect to future purchases. The information is stored in the form of a “cookie” in your computer (for additional information regarding cookies, please see above). Even though you need cookies to be enabled to make an online purchase, it is not necessary to save information via cookies if you choose not to.

By registering an account with Pacsun, your checkout will be quicker and more efficient, with easy access to your order history, shipping preferences, wish lists, and special offers. If you're not comfortable shopping online and wish to phone in your order, you are welcome to do so.

Electronic Subscriptions

If you sign up for our electronic subscriptions, you'll be the first to hear about upcoming sales, online exclusive discounts, contests and more. For example, you can sign up to receive our Pacsun email newsletter and outlet emails during check-out and in various locations of the Services.

You'll always be able to unsubscribe from these electronic subscriptions, and we have a Contact Preference Center where you can manage these subscriptions so you only get what you're interested in. For more information, please visit our Contact Preference Center or contact us.

Updating Your Information and Preferences

We offer several ways for you to update your information that is obtained and stored by Pacsun, including options to change your account preferences and remove your email from email updates:

  • To modify your account information, please let us know by modifying your preferences in the “My Account” section of this Website.
  • To unsubscribe from electronic updates, please visit the Contact Preference Center, where you can manage your subscriptions so you only get what you're interested in. You also may click an “unsubscribe” link at the bottom of one of our updates or other electronic communications.
  • European Union and US residents may also review “Rights of European Union Residents” and “US Privacy Options” to understand their rights under the laws of those jurisdictions.
  • You may also contact us.

Please note that due to email production schedules, after opting out you may receive emails that are already in production.

Contact for Questions About Pacsun Privacy Policy

If you have questions regarding our Privacy Policy, please contact us.