A Deep Dive into Gen Z and Gen Alpha
The Youth Report by Pacsun provides a comprehensive look at the values, behaviors, and trends shaping the next generation of consumers. From Gen Z’s commitment to defining their own identity to Gen Alpha’s early engagement with creators and trusted influences, the report highlights key trends in media, fashion, spending, and well-being.
2026
"The Drawbridge" - how youth decide what crosses from the noisy outer world into their trusted inner circle.
The Youth Report by Pacsun returns for 2026 with a look at how Gen Z and Gen Alpha navigate two very different worlds. The report explores how that divide shows up across identity, style, discovery, money, and mental health.
download the report"The Drawbridge" - how youth decide what crosses from the noisy outer world into their trusted inner circle.
2025
How young consumers shop and what shapes their self-expression.
Download the full Youth Report by Pacsun for key insights into the behaviors, trends, and motivations driving Gen Z and Gen Alpha consumers.
download the reportHow young consumers shop and what shapes their self-expression.