Women's Top Swim Brands

The Swimwear Brands You Love

Let’s be real: swimwear isn’t just for the beach anymore. Whether you’re planning a weekend getaway, heading to a rooftop pool party, or just vibing in your backyard for golden hour pics — the right bikini (or one-piece) makes all the difference. PacSun’s got you covered with the ultimate edit of women’s swimwear, sorted by brand, so finding your faves is actually fun.

Scroll through the lineup and you’ll spot cult classics and new obsessions — from flirty florals to minimalist solids, high-leg fits to retro-inspired silhouettes. We’re talking all the must-have styles from brands you’re already seeing on your feed.

Dippin Daisys? They’re the queens of colorful swim with that dreamy, just-thrifted aesthetic. Their bikinis serve up major Y2K energy with unique textures, punchy prints, and flattering fits that feel made for sunny playlists and Insta stories. (Yes, they’re sustainably made too — we love a responsible icon.)

Looking for laidback, effortlessly cool styles that scream “I woke up like this”? That’s Rhythm. This brand gives major coastal girl energy — think earthy tones, breezy cuts, and that whole “surf trip in Australia” vibe. If your style leans more chill than flashy, this one’s for you.

Cupshe is where comfort meets cute — and price tags you’ll actually smile at. Their bikinis and one-pieces are made for every body, every shape, and every kind of summer plan. Whether you’re into classic black or fun tropical prints, Cupshe’s got a little something for everyone (and every group chat aesthetic).

Can we talk about Kulani Kinis? These swimsuits = instant vacation mode. Bright, bold, and totally unapologetic, this Aussie-born brand knows how to turn heads. With their cheeky cuts and statement-making colors, it’s the ultimate pick if you’re not afraid to stand out. Tan lines? Worth it.

You know we had to include the classics. Roxy and Billabong are OGs for a reason. These are the brands that raised us on surf culture, and they still serve up timeless styles that feel just as fresh as ever. Whether it’s a sporty surf suit or a floral triangle top, these brands nail that perfect blend of nostalgia and now.

No matter your swim style — laidback, luxe, playful, or performance — Pacsun has a curated mix of the best women’s swimwear brands out there. So go ahead, browse by brand and find your vibe. From pool hangs to beach days to spontaneous road trips, your next favorite swimsuit is literally a few clicks away.

Pro tip: Don’t sleep on matching cover-ups and accessories. A cute bucket hat or oversized button-down takes your look from beach to brunch in seconds.

Ready to dive in? Scroll, shop, and show off — your swim era starts now.