Music is identity — the language of a generation redefining culture.
According to The Youth Report by PACSUN, 82% of Gen Z say music helps define who they are, and 3 in 4 discover new artists through social media before traditional channels. At our Pacsun Purpose Summit, we explored how music connects creativity, culture, and community — with incredible insights from our brilliant partners and friends of the brand Adam Roth, Christy Castillo Butcher , Alex Joffe, and Phylicia Fant, moderated by the incomparable Tamala Lewis. Grateful for this authentic conversation and for the voices shaping how the next generation experiences sound, style, and self-expression.
Chief Executive Officer @ PACSUN