November 25, 2025

Lead With Purpose & Co-Create With New Generations: Pacsun CEO's Winning Strategy


New Podcast with TD Cowen’s Oliver Chen

I sat down with Oliver Chen, CFA (TD Securities) to unpack PACSUN’s Youth Report insights and what’s next for retail:

  • Music as identity & community
  • Mental health as a brand imperative
  • Creator ambition at scale
  • Retail’s PAD AI era: prescriptive, adaptive, do-it-all

Curious how others in the industry are thinking about this shift — how do you see purpose, youth culture, and AI shaping brand and investor value in the years ahead?

Listen to the Full episode

Brieane Olson

Chief Executive Officer @ PACSUN