Golden State of Mind

Golden State of Mind is the mental state created when diversity, creativity, and optimism collide.

Influenced by the unique California lifestyle, the Golden State of Mind allows all of us to venture out into the world to become, and do, whatever we want, wherever we live.

#myGSOM

From the uncharted to well-known, we traveled across the country to discover untold stories and those who live them. See our city guides below as we searched for the Golden State of Mind in each city we landed.

Select a City

The Road

Less Traveled

Watch as we journeyed across the US in search of the Golden State Of Mind in your backyard.

Watch the video