Yesterday, the east coast rounded up the most notable musical artists across the globe for MTV’s annual Video Music Awards. To cap off last night’s entertainment, we teamed up with Neff and Def Jam to host a two-day series of events at our PacSun SoHo Store. Saturday night kicked off with a full house as guests celebrated the project release of Trinidad James’ 10 PC Mild alongside endless drinks and a ski ball machine filled to the brim with Neff product for attendees. Well into the evening, Trinidad James shocked hundreds while delivering a mind-blowing performance that left the SoHo walls ringing for hours on end. While guests scooped up his complimentary mixtape, the crowd was treated yet again to a remarkable set by Jay Z’s tour DJ, GURU.
With the VMA madness well underway, we re-opened our SoHo doors with Def Jam and the Neff family Sunday night. The hype continued on as fans began lining up for a live performance and autograph signing by Machine Gun Kelly. The Bad Boy recording artist spared nothing as he shut down our SoHo store with an unforgettable performance that riled up the crowd and left an energy that lasted well into the night. If you missed out on our two-day bender, tune into highlights from our weekend below!