In 2005, Us Versus Them opened up what would become a groundbreaking boutique and art gallery in Southern California, providing an outlet for those interested in skateboarding, bicycling, and art. UVT co-founders Graham Nystrom and Mike Glory infused their artistic backgrounds along with their influences stemming from punk, sociopolitical conditions and local environment to create a line bearing the same name as their boutique: Us Versus Them.
Shortly after the line was created, James Banuelos came on board bringing his experience and background from growing up in Santa Cruz’s surf & street scene. Together, along with a tight knit & diverse crew of friends, they have brought their own aesthetic and message far beyond their Southern California stomping grounds.
Southern California is widely recognized for its varying backgrounds and cultural diversity, which largely influences UVT designer Graham Nystrom’s approach to the brand’s aesthetics. The apparel line has seen an expansion from heavily graphic-centric pieces to a continuously evolving cut & sew line that includes workwear inspired garments, but adjusted to include additional details making each piece UVT’s own. Since UVT’s inception back in 2005, the brand has rapidly become recognized for its broad appeal as it can’t be pigeonholed into a specific genre.