The Hundreds is the world’s first social merchandising company. Now in its 10th year, the global brand is a two-part storytelling project that houses a clothing line and online-magazine. Co-founded by Ben and Bobby Hundreds in 2003, both ends of The Hundreds incorporate our trademark attitude and personal perspective on street subculture, with an emphasis on people over product.
The Hundreds apparel is inspired by Los Angeles lifestyle / Southern California culture and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is reminiscent of 1980s surf-culture T-shirts, independent skateboard company apparel of the 1990s, and the streetwear renaissance at the end of the millennium. The line is comprised of graphic T-shirts, denim, wovens, fleece, outerwear, headwear, and accessories, as well as an eyewear and footwear program, and a print magazine.
To date, The Hundreds is stocked in over 1,000 accounts in every major city of the world. This includes The Hundreds’ four flagship retail locations in the Fairfax District of Los Angeles, The Hundreds store in San Francisco’s Union Square, The Hundreds New York in SoHo, and The Hundreds Santa Monica.
More than just an online magazine or clothing line, The Hundreds is a lifestyle brand that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase.