The Hundreds brings Charlotte McKinney & Sir Neave together for a collaboration that goes beyond T-shirts and social media points; towards the nexus of two careers exploding together, and because of each other.
As many "models" there are floating around in social media, there are just as many "model photographers."
With the advent of affordable digital cameras and open portfolio sites like Model Mayhem, the Instagram platform brought amateur shutterbugs and novice models together to establish a new generation of female photography.
Behind every great model, there's a great photographer. And you can't have a Charlotte McKinney without a Neave Bozorgi.
"I think we bring out good in each other," Charlotte says, "and I think when Neave shoots me he tries to find my best light and my best angles."
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The Hundreds is the world’s first social merchandising company. Now in its 10th year, the global brand is a two-part storytelling project that houses a clothing line and online-magazine. Co-founded by Ben and Bobby Hundreds in 2003, both ends of The Hundreds incorporate our trademark attitude and personal perspective on street subculture, with an emphasis on people over product.
The Hundreds apparel is inspired by Los Angeles lifestyle / Southern California culture and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is reminiscent of 1980s surf-culture T-shirts, independent skateboard company apparel of the 1990s, and the streetwear renaissance at the end of the millennium. The line is comprised of graphic T-shirts, denim, wovens, fleece, outerwear, headwear, and accessories, as well as an eyewear and footwear program, and a print magazine.
To date, The Hundreds is stocked in over 1,000 accounts in every major city of the world. This includes The Hundreds’ four flagship retail locations in the Fairfax District of Los Angeles, The Hundreds store in San Francisco’s Union Square, The Hundreds New York in SoHo, and The Hundreds Santa Monica.
More than just an online magazine or clothing line, The Hundreds is a lifestyle brand that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase.