RVCA has established itself as a go-to lifestyle brand thanks to the modern styling and athletic aesthetic of their apparel and accessories founded on the artistic ideals of founder and President PM Tenore. Constantly exploring the ‘Balance of Opposites’ mindset RVCA continues to promote a genuine integrity and pushes the boundaries of creative excellence while searching for a way to coexist in a meaningful way.
RVCA clothing continues to transcend the barriers of Nature vs. Industrialization through a collaboration of likeminded individuals from various subcultures all Hell-bent on providing something of substance. This spawned a design driven look feeding off the success of the ANP - Artist Network Program. Tenore felt a duty to utilize RVCA as a platform to shed light on people creating great things who had gone unrecognized.
The synergy manifested a real culture, a close-knit community built from citizens of humanity. Their products are an organic collaboration of their ideas and art with superior material and fabrication. The fusion of fashion and art created a memorable line of quality hats, shirts, hoodies, jeans, and pants. During the summer months their classic and performance boardshorts offer traditional looks, along with some unique ANP looks.
RVCA offers a clean, calm, and cool look, but harnesses its energy from their roots in action sports. Boasting both a skate and surf team RVCA has become more visible on the MMA scene following the release of their VA Sport Collection endorsed by MMA and Brazilian Jiu Jitsu Champions - BJ Penn and the Mendes Brothers.