Diamond Supply Co. was founded in 1998 when Nicholas Tershay (aka Nick Diamond) created a
skateboarding hardware line from his humble one-bedroom apartment... more

The Hundreds is the world’s first social merchandising company. Now in its 10th year, the global
brand is a two-part storytelling project that houses a clothing line... more

#BEENTRILL# is an art collective and DJ crew whose image and sound is defined by the frenzy of
new youth culture found on the pages of the deep web and on....more

Diamond Supply Co. was founded in 1998 when Nicholas Tershay (aka Nick Diamond) created a skateboarding hardware line from his humble one-bedroom apartment in San Francisco. In 2000, Nick moved to Los Angeles and began building Diamond Supply Co. in Mike Carroll & Rick Howard’s legendary Girl Skateboards distribution house - soon growing Diamond Supply Co. to a full range of skateboard hard and soft goods, including bolts, bearings, t-shirts, fleece, accessories and more. Whether a skateboarder, artist, designer, or athlete, anyone who pursues his or her dream, and makes that dream a reality represents the #DIAMONDLIFE

The Hundreds is the world’s first social merchandising company. Now in its 10th year, the global brand is a two-part storytelling project that houses a clothing line and online-magazine. Co-founded by Ben and Bobby Hundreds in 2003, both ends of The Hundreds incorporate our trademark attitude and personal perspective on street subculture, with an emphasis on people over product. It is a lifestyle brand that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase.

#BEENTRILL# is an art collective and DJ crew whose image and sound is defined by the frenzy of new youth culture found on the pages of the deep web and on the blocks of big cities. Working in all mediums from 3D body scans to mix tapes to apparel design, #BEENTRILL# has created an art practice that sees no limits. They examine the area where hi-brow meets lo-brow; the runways in paris to the bootleggers on canal street. Through experimental sound, innovation and technology #beentrill# has created a lifestyle brand that is for the next wave of net surfers.