OBEY Clothing was founded on the art, design, and ideals of Shepard Fairey. OBEY Clothing is rooted in the Do It Yourself counterculture movements of skateboarding and punk rock that has since evolved into a worldwide street art campaign. The wardrobe staples like hoodies, jackets<, and hats rolled out by designers Mike Ternosky and Erin Wignall represent Shepard’s influence, ideals, and philosophy filtered through timeless fashion. These creations are meaningful products with a versatile style made with sustainable and quality fabrications and an eye towards the eventual end of fast fashion.
The modern classic clothing takes their cue from pop culture, commercial marketing and political messaging while pairing them with classic military designs and oversized work wear basics. This authentic attire promotes variety and experience, while asking you to think about your surroundings and question the purpose.
OBEY Clothing mixes a little bit of fashion with punk rock edginess to create a brand for the ‘not-normals.’ By combining beautiful fabrics, fine quality, and relevant artwork OBEY has constructed a genuine style to reflect its ideology and iconography steeped in self-empowerment. Fairey continues to utilize clothing as another canvas to spread his art and message to the people. Continually finding new and old causes to support, OBEY is transforming the urban landscape with the utilitarian canvas of a t-shirt, ‘The Medium Is The Message.’