МИШКА—born in Brooklyn, raised in Hell—has been a streetwear fixture since 2003. Founded by Mikhail Bortnik and Greg Rivera, МИШКА began as a company that made cool t-shirts. It has since grown into a lifestyle brand that has created its own culture. МИШКА has crafted a distinct world for itself and its legion of Death Adders. The brand can trace its roots back to New York City’s “fertile crescent” of Hip-Hop, Street-art and Punk. The “do it yourself” ethics of 1980s New York City is the heart that beats at the center of МИШКА. Graphic images range from staggeringly unique and original kaleidoscopic fever dreams, to tongue-in-cheek flips of established logos and images. МИШКА also offers a Cut and Sew line that boasts slim fits and custom sizing. The cuts of garments range from traditional silhouettes to unexpected—and strangely sophisticated—pieces that push the limits of what is considered "normal." The fabrics used are engineered to provide maximum comfort and mobility for today’s active culture.