For the girl who is a go-getter and fun-seeker. She knows what she wants and isn’t afraid to go after it. She is in the know and on the scene, an early morning riser and late night explorer. She works hard and plays harder. She is a lover and a friend.
Constantly inspired by the laid back Los Angeles lifestyle in which the brand was founded, Lovers + Friends exudes ease and wearability, creating an effortlessly chic look that is California cool. Although our roots are on the west coast our designs grab the attention of fashionista's worldwide. From Venice beach to the streets of Manhattan our clothes allow you to go from boho-chic to city sleek in seconds. Whether sporting her flawless blazer look to the office or a flowy floral dress while digging her toes in the sand, she always radiates confidence and grace with a side of sexy.
At the helm of Lovers + Friends are Raissa Gerona and Mitch Moseley. Gerona – formerly designer of vintage fashion label Brigid Catiis – is the creative force behind the line; while Moseley – founder of men’s clothing line Endovanera – brings his knowledge of production, branding and operations to the table. Combining their ambition, drive and industry experience, they have created a line that offers wardrobe essentials within reach.