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Find out more about Lost

With its roots deep in San Clemente surf community …Lost has been a mainstay in surf culture since 1991 or 1993. The brand has been committed to the roots of surf lifestyle, the initial component being …Lost Surfboards. We incorporate the unique designs and art of our surfboards and the ethos of beach culture into all categories of our clothing including knits, boardshorts, woven shirts, and tees; a truly exclusive statement of authenticity and creativity from a core surf brand. Keep it unreal.