Built on the back and broken boards of Keith Hufnagel, HUF Worldwide Apparel was born out of the culture radiating from the cracked concrete of the 1980s New York City streets. Fueled by a passion for skateboarding and sturdy roots in a burgeoning counter culture Hufnagel utilized his unique experiences and skills to create quality skate garments.
With insider knowledge from his days as a professional skateboarder in San Francisco, HUF opened a small offbeat boutique providing an array of the best brands and latest assortments. A boom in business and popularity spurred an opportunity for Hufnagel to flesh out his ideals of self-expression and the freedom of individual belief with street fashion and skate as extensions that permeate American culture and history.
HUF clothing is engineered with skate and quality materials top of mind. The styles offer a smooth street style fashioned from premium textiles. Clean lines with an occasional athletic aesthetic HUF supplies exceptional skate goods from their easily identifiable hats and headwear, down to their signature Plantlife Crew Socks and durable footwear.