Skipping over the line connecting of-the-moment trends with timeless style and eye-catching prints and colours, Finders Keepers is one of the globe’s most sought-after fashion labels. The aesthetic is unashamedly feminine, playful and alluring. The feeling is confident, playful and expressive. Finders Keepers is for the girl who takes untold pleasure in styling her look from head to toe, being at the forefront of new trends and shining like a diamond in her sartorial choices.
Making its way into form in 2009, the label began as the brainchild of Australian Fashion Labels’ Design Director, Melanie Flintoft, who saw a need for an affordable label that offered great design sensibility with quality fabrications and on-trend prints and colours. The looks generated by Finders Keepers come from dedicated research of catwalk trends and inspiration taken from street style all over the world and distilled into a monthly range, which keeps Finders Keepers girls current and leading the way in styling unique and achievable outfits.
Today the label is stocked in more than ten countries from the USA to UK, Japan to France, and counts major international retailers such as Harvey Nichols, Neiman Marcus, Nordstrom, ASOS, Shopbop, Revolve Clothing, NastyGal and more as partners of the brand. Finders Keepers has been seen on countless celebrities in recent years. The likes of Sienna Miller, Rihanna, Kristen Stewart, Jessica Biel, the Kardashian sisters, Jessica Alba, Miley Cyrus Kristen Cavallari, Paris and Nicky Hilton, Christina Milian, Whitney Port, blogger Aimee Song, Natalie Bassingthwaite, Kimbra, Katherine McPhee, Ashley Madekwe, Carly Rae Jepsen and Kendall Jenner are all fans of the Finders Keepers look. Finders Keepers designers Kate Anderson and Amy Hicks, both based in Adelaide, are working towards the expansion and further growth of the brand by producing visually brilliant ranges that push the brand to the next level.
“Finders Keepers is a brand for everyone,” Kate says. “It’s not exclusive, but completely the opposite. We want all women who appreciate a simple design with amazing fabrication and a great fit to be in our clothes. Dressing is such an important part of who you are right now. It’s a form of self-expression… I always feel best when I put together a great outfit, and we want to provide that feeling for those that wear our label too.”