Over the last few months, our SoHo store has seen its fair share of familiar faces, but before we packed up our Pop-Up Shop for good, we decided to give the city that never sleeps just one more reason to stay out late. To celebrate the recent release of our Neff x 2 Chainz Collection, we teamed up with Def Jam Records and Neff Headwear to host a meet-and-greet with Atlanta’s very own, 2 Chainz. Hundreds of dedicated fans lined the SoHo walls, uniquely wrapped with artwork from his latest album, while spectators flooded the bustling NYC streets for a quick glimpse at the man of the hour. Inside, DJ Amanda Blaze spun tracks off his new album B.O.A.T.S II #METIME, while fans rushed for a signature on their album copies and personal favorites from the collection. Dig into the hype from last night and get your hands on the collab online.
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