Privacy Policy

Privacy Policy


We value our relationship with you and your privacy is important to us. A heads-up below on information that we may ask for, how and why we collect it, your options and what we do to safeguarded it all. By using our website, you agree to the collection and use of your personal information in accordance with this policy.


We may collect certain personal information about you when you visit our website, which may include information that can be used to personally identify you, including but not limited to your name, address, e-mail address, telephone number, or credit card information.

We additionally automatically collect certain information about how you access our website (e.g., browser information, operating system, mobile device information, IP address, referring site/application, number of clicks, domain names, landing pages, pages viewed, etc.).

Certain third parties, including but not limited to Google Analytics, Adobe SiteCatalyst, and, may also collect certain personal information about you when you visit our website.

When you provide personal information to PacSun, you are consenting to the manner in which PacSun will collect, use, disclose and otherwise manage your personal information, as set forth below. Additionally, when you provide personal information to PacSun, you agree to provide only true, accurate, current, and complete information.

Because we use your personal information that we collect to conduct our business, as discussed below, our websites do not respond to “Do Not Track” requests, or other similar mechanisms.

In certain cases, we may request that you provide some of the information identified above in order to obtain access certain services that we provide. If you choose not to provide the information we request you may be unable to access these services.


We use your personal information that we collect to conduct our business and to provide you with the best possible products and services. To best serve you, we may share your personal information with service providers that provide support services to us or that help us market our products and services. Personal information shared with our third party marketing partners is made anonymous. Service providers, third parties who perform services on our behalf, are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from PacSun. We may also, in certain instances, disclose your personal information when we have reason to believe that it is necessary to identify you, contact you, or bring legal action to protect your safety or rights or the safety or rights of PacSun or others. We may also disclose your personal information when you ask us to do so or when we believe it is required by law. If PacSun is sold to or merges with another company, or declares bankruptcy, some or all of the information collected from you may be transferred to a third party as a result of the transfer of assets.


Protecting your information is important to us. We use industry standard technology to protect the security of your information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we are committed to protecting your information, we cannot ensure or warrant the security of any information transmitted to us. You agree that PacSun and our affiliates will have no liability for disclosure of your personal information due to errors in transmission or unauthorized acts of third parties.


When you place an order with PacSun, we ask you to provide Payment Method, Credit Card Account Number and Expiration Date (if applicable), Name (as it appears on credit card), “Bill To” Address (as it appears on your credit card statement), “Ship To” Address (if different from billing address), Daytime Phone Number, Email Address.

This information is necessary to process your order, and we assure you that your personal information is transmitted over secure servers. By making a purchase on our website, you consent to our providing your information to third parties necessary to process the transaction, such as credit card processors and banks. We further guarantee you will only pay for authorized items that you have ordered.

You will have the option of saving your personal information in our secure system for future purchases. The information is stored in the form of a “cookie” in your computer. Even though you need cookies to be enabled to make an online purchase, it is not necessary to save information via cookies if you choose not to.

PacSun collaborates with government agencies and security organizations to prevent fraud and fraudulent use of your personal information. During fraud prevention investigations, we may share information with the agencies that assist us, as permitted and required by US law. Usage is strictly assigned to assist and prevent fraud investigations.

If you’re still not comfortable shopping online and want to phone in your order, by all means do so.


The Fair Credit Billing Act was passed by Congress in 1975. This Act prohibits your bank or credit card processor from holding you liable for more than $50 on fraudulent charges made to your credit card.


Register once, save time every time. By registering with, your checkout is fast and easy, you have quick access to your order history, your address book with shipping addresses is saved, and you can access your wish list to share with friends, and special offers via email. The personal information collected at registration includes your name, address, phone number, e-mail address, birth date, and a password that you select. Now, you don’t have to register to shop online, but it’s a good idea.


Email sign-up is available during check-out and on every page of our website. If you sign up for our emails, you’ll be the first to hear about up-coming sales, online exclusive discounts, contests and more. You can sign up to receive our PacSun email newsletter, outlet emails and our seasonal catalog. You’ll always be able to unsubscribe from of these subscriptions, and we have a Contact Preference Center where you can manage these subscriptions so you only get what you’re interested in.


We’re always throwing down new, fun online contests and sweepstakes at PacSun. Enter, you could win!

Most sweepstakes and contests are open to U.S. residents 13 years and older. If you are under the age of majority in your state: make sure you get your parent’s permission before entering any personal info.

To enter a given sweepstakes or contest, you may need to submit your name, address, state, zip code, phone number, gender, date of birth & email address. If you are one of our winners, we’ll use this information to contact you. Contest sponsors may utilize your info based on which opt-in(s) you have selected on the sweepstakes or contest entry pages.

In addition, we may request information regarding customer preferences, such as your favorite brands or types of music. You don’t have to answer these questions, but if you do, we get a better feel for fashion and lifestyle.


The data file on your computer’s hard drive when you visit a site. A “session cookie” expires immediately when you end your session (i.e., close your browser). A “persistent cookie” stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. We use the information collected by cookies to determine which parts of our website are visited most often, and to determine where on our site you may be experiencing technical difficulties. We may also use our own cookies to provide you with enhanced online display advertising tailored to your interests. To opt out of this advertising provided directly by us, click here.

We also work with third party marketing partners to serve ads on this or other sites. They may collect information about your visits to our website and your interactions with our products and services, and use this information to personalize advertisements for goods and services. This information is collected through the use of industry standard technologies such as cookies and pixel tags

Our goal is to improve the quality of our website, tailor our products and services to suit your personal interests, track and/or analyze visiting patterns, and resolve difficulties you may encounter while on our site.


Our website is not intended for children. PacSun will not knowingly or intentionally collect personal information from any person under 13 years of age without prior verifiable parental consent.

If you are a parent and you think we have inadvertently collected personal information from your child who is under 13, you may email us at or contact Customer Service at 1-877-372-2786 to request that we delete his or her information from our files.

If you are a child who is under 18, and would like more information on how you can delete comments or other content that you have posted on our website, you may email us at or contact Customer Service at 1-877-372-2786 to request instructions on how to delete this content from our website.


This policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by posting the policy changes on our website. Your continued use of our website following any changes to this policy will constitute your acceptance of such changes.


PacSun may link to unaffiliated third party websites. This Privacy Policy does not apply to unaffiliated third party websites. We are not responsible for their information collection practices or the content of their websites. The examples contained in this Privacy Policy are illustrations only, and are not intended to be exhaustive. If you have questions regarding our Privacy Policy, please email us at or contact Customer Service at 1-877-372-2786.

Effective Date. This Privacy Policy was last updated on January 1, 2014.