Billabong strives to conquer surf and the salt water swells with their stylish search for the ultimate boardshorts and swimwear. Billabong boasts ‘Life is better in boardshorts,’ which is only the latest extension of the brands original founder, Gordon Merchant. Billabong was created in 1973 on the Gold Coast, Queensland of Australia by Merchant, who had a penchant for producing premium and durable surf shorts.
The passion created an endless obsession of striving to create the best boardshorts any surfer had ever sported. The combination of timeless craftsmanship, style, and functionality brought forth a line of lifestyle essentials not just for the water, but everyday use. The tailored looks and quality fabrication translated well to backpacks, hats, shorts, and even dresses.
The top notch design and innovative features have caught the attention of the world’s most prominent and trusted watersport athletes. Built on a life of surf exploration, Billabong continues to inspire to be bold and act as a rally cry for youth to be active authors of the surf lifestyle, not merely spectators. Billabong’s vintage dye treatments and washes do more than retain vibrant colors and soft feel, they bring a piece of the ocean to you and your wardrobe with their unique salt water washes. Billabong encourages you to savor the sunlight and surf every wave like it’s your last.