Established in 1973, Billabong is a leading youth culture brand that has a passion for creating compelling products and engaging experiences. The brand's adherence to core values has allowed Billabong to grow, while maintaining its brand integrity and commitment to global action sports. Billabong continues to be a major supporter of world-class athletes and events that celebrate and promote the boardsport culture. Often referred to as the "tribe," the surfing community is a fiercely loyal and highly influential faction which prides itself as a trendsetting set of peer-group leaders. Billabong strives to reach this elusive group where they live, creating a buzz from the inside out.