The phrase “Pura Vida” (pu•ra vi•da) means pure life in Spanish. Enjoying life slowly, celebrating good fortune and not taking anything for granted embodies the Pura Vida Lifestyle. Each original Pura Vida bracelet is handmade in Costa Rica with a unique combination of colors. The hard work that went into making each Pura Vida bracelet represents the dedication and respect for the beautiful land that we all live in. Pura Vida Bracelets help to provide full time jobs for 25 local artisans in Costa Rica. Pura Vida is a member of One Percent for the Planet and donates a portion of its proceeds to the Surfrider Foundation, a grassroots foundation dedicated to cleaning up beaches and oceans around the world.